Client
Beyond the Bounds Ventures
Services
Brand Identity
Brand Positioning
Logo Design
Website Design
Website Development
Beyond the Bounds needed a robust branding strategy to differentiate themselves from traditional investment funds and reflect their ethos that making a profit and making a difference could be interlinked. They needed to break the rules through design the same way they break the rules in traditional investing.
In consideration of the fund’s diverse portfolio, including sustainability, emerging technology and inclusivity, ORA created a logo and design system that was as uniquely flexible and kinetic as the fund’s investment style. With two types of font sets, different tonal ranges could match different use cases and emphasis could constantly change from word to word, depending on the messaging.
The fund’s website is the main vessel of information for current and prospective partners, therefore its design is rooted in clean, modern functionality. A seamless user experience was applied to every detail, from expandable project pages to disruptive video content, that immediately reflects a dynamism rarely seen in the category.
Leveraging Beyond the Bounds most ownable asset - its name - was integral in developing the unique design system. By treating ‘Beyond’ like a growing, morphing element in various brand communications, the design exuded a feeling of perpetual evolution.
To ground the brand in humanity, the colour palette was carefully curated with tones found in nature. The modern, morphing typeface combined with the environmentally-focused brand colours symbiotically merge to reflect Beyond the Bounds’ optimism for the future.
Leveraging Beyond the Bounds most ownable asset - its name - was integral in developing the unique design system. By treating ‘Beyond’ like a growing, morphing element in various brand communications, the design exuded a feeling of perpetual evolution.
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