.jpg)
Client
Crown Communities
Services
Naming
Brand Identity / Logo Design
Brand Positioning
Brand Collateral
Packaging
Print Production
Brochure Design
Copywriting
Photo & Video Art Direction
Website Design
Website Development
Social Media Design
Signage Design
Developed by Crown Communities, Narrative Condos marked the firm’s first large-scale condominium debut in Toronto and posed an exciting opportunity to not simply make a statement, but tell a deeper story about one of the most stigmatized areas in the GTA.
ORA recognized the importance of positioning the project as an incubator for unique human experiences, and created a brand identity inspired by future residents and the details of their life stories.
The name for the project was inspired by the idea of ‘Sonder,’ a realization that each individual is living a life as complex and vivid as one’s own. The development celebrates that, while we’re all on our own journeys, home is the constant.
With a focus on storytelling, the website walks the viewer through a deliberately paced narrative, balancing the delicate typography and strategically placed renderings.
ORA strategically positioned Narrative Condos as the base for people of all backgrounds to begin building their roots and enable their stories to be written through film. Telling the story of two different families finding their home in the same place showcases home as the backdrop to life, however diverse lives may be. Tonally, the film differentiates Narrative from all other developments in the marketplace through its insightful romanticism that celebrates beauty in the (often overlooked) details of life.
Telling the story of two different families finding their home in the same place showcases home as the backdrop to life, however diverse lives may be. Tonally, the film differentiates Narrative from all other developments in the marketplace through its insightful romanticism that celebrates beauty in the (often overlooked) details of life.
.jpg)
